Free Nintendo Points with DSi?

My friends have been going on about how they are going to go on the DSi shop as soon as they get their DSi. They're saying they'll do this because they can get 1000 free Nintendo Points. Just wondering if it was true. I've also heard of it on the Internet.
It might just be a confusion on their part because I do know for a fact that Jap[anese custmers get this.
Little help?

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